When the Calgary Society for Persons with Disabilities (CSPD) asked us to do their 2016 Annual Report, we decided to flip the script by putting the creation of the AR in the hands of the people it represents.
No one should tell you what you’re capable of and what you’re not, but sadly that often happens to people living with disabilities.
So when we say we flipped the script, we truly did. We went out and put cameras into the hands of the clients of CSPD. We gave them a few pointers on operation and had them film one another. The result was more honest and candid footage than we could ever achieve ourselves.
We also asked a few members to write out the alphabet to be turned into a custom font giving a unique voice to the messages put forth in the Annual Report.
This approach did not go unnoticed. Applied Arts awarded it with the 2017 Annual Report of the Year.
Animated slides featuring our CSPD friends' hand-lettering
Clean and easy-to-read AR information pages a click away
Optimized for mobile